things i learned from the TODAY show

what I learned from the Today shownot a title I’d ever thought to see on my own blog, but there you have it. its been an experience delivering 1500 pieces of jewelry all ordered in one day, not the usual for my quiet little studio.

a higher ratio than usual of packaging, printing and envelope filling will give you a new perspective on your work, and I realized that I liked knowing that each order was handpacked by me just as much as when i send a custom order. I could definitely do without the printing war, but I now appreciate the USPS development API in a way I never thought possible (after John explained it to me) as well as the beauty of barcodes and the lack of lines at a rural post office!

what I learned from the Today show

i’d much rather spend long hours with a few hammers and my torch than with scotch tape, labels and baggies, but we already knew that. I never wanted “business” stuff taking away from “smithing” stuff, and long time fans already know that I focus on custom work and that the trinkets have each arisen out of a custom jewelry request of one kind or another.

I took my time getting to a large scale production and promotion like “Steals and Deals” because I wanted the jewelry to stay hand made and high quality but didn’t know how that would translate into the lower prices (cost and retail) that these kinds of promotions require.

so the second biggest thing I learned from the TODAY show was how to do just that, find a production alternative where i still handwork everything to the same quality but get my time and prices down. I actually learned enough to reduce my regular prices on the small trinkets by over 30% as reflected on the new online shop page. more on how this works later.

the most important thing I learned, though, is that a change in the production process (done right!) doesn’t change the impact of my work or the response from my wonderful clients. I have received many happy emails from Steals and Deals purchasers so far but I want to share this one to both make my point and let you all know again: this is why I do this!

be so well,
heather

“… one of my co-workers was having a bad day. She saw me wearing my wishbone necklace and said “I love your necklace! It makes me happy!” She said it reminded her of her childhood and always wanting to get to the wishbone…I told her how I came about your necklace and that I had such a good feeling from it that I had to keep it and order more! I guess I can feel the love in your handiwork, and the energy just spreads.”

trinkets on my jewelry bench

shipping your steals and deals

i’ve got three fingertips taped up from final filing & fitting, and a sore wrist from hammering, but its still more fun than i ever imagined filling and shipping dozens of orders everyday.

the Steals and Deals appearance on the TODAY show two weeks ago was, of course, a huge success, not just in sales but also in getting to meet hundreds of great new people interested in jewelry, symbols, blacksmithing and my style through email and on the phone.

Shipping your Steals and Dealsthanks to everyone who’s ordered and if you haven’t gotten your pieces yet, rest assured that they are headed to he post soon in a box like this, hand filled and double checked by me personally.

once again, i couldn’t have gotten this all in order smoothly without john’s help. i guess all those years of him framing pictures are good for something still– he’s helped me make a smooth system of printing labels and packing slips and entering it all into the computer so we know what’s done and what’s not.

i’d rather just be making the jewelry but i have to admit its pretty satisfying seeing the box fill up with packages all labelled with their postage already and delivery confirmation tracking bar codes– we’re burning through printer cartridges, but me and %$#@&^! technology are getting along pretty well right now!

so on that note, if you;re still looking for your order, i should mention that your shipping confirmation emails don’t actually come from me, they come from paypal.com with some crazy long number in the address, so for some people they are being blocked as spam. we did write you a note mentioning that if you sign up for my mailing list, you will get exclusive access to future special offers direct from me–

Jill’s Steals and Deals was the first time i’ve ever offered a discount to anyone not on my mailing list or a fan on Facebook!

(right now, all mailing list subscribers can still get the Steals and Deals 76% discount through next Friday, April 21 with a special code, (even tho Jill’s deal is over) so if you missed out two weeks ago, you didn’t! check your email for a message from me (if you’re currently a subscriber) or sign up here if you’re not– new orders won’t ship until May, but the trinkets won’t ever be this cheap again!

love my friends and fans!

i started shipping trinkets from the Steals and Deals offer last week and have already gotten some wonderful responses. i wanted to share these two from longtime friends and fans who have been wearing my jewelry for years.

you guys totally made my day!

my dear friend Miranda (i made her wedding rings!) even changed her Facebook profile pic to the one below when she received her ohm pendant and sent me this message:

“Thank you Heather for the stunning Om Pendant.
I LOVE IT!!!!!!”

Miranda loves her ohm pendant!

you’re SO welcome Miranda, my beautiful friend!

to make sure none of my friends and fans missed out on this deal (the biggest discount i’ve ever offered) we created a new page on the site at the same special pricing and emailed a new discount code out to everyone on my list, prompting this beautiful message from Audrey, a custom jewelry client and friend for years now:

“Congratulations on your Today show shout out. Of course, I couldn’t resist the deal and just ordered the wishbone pendant. BTW, you won’t even believe how many compliments I get on the 3 ruby cuff. I love it as much as I did the first day I received it. Maybe even more. It’s such a part of me that I rarely take it off.”

seriously, i love you people, its an honor to create for you!

click here to see the sterling silver trinket collection in all their newly photographed glory.

click here to get in on the second chance friends and fans deal (76% off!) good through April 15, 2012.

video: Jill’s steals, my new deal for you

if you’re like me in that you don’t watch television or have cable in your house, you probably didn’t see my jewelry featured last Tuesday morning on Jill’s Steals and Deals, a bi-weekly segment on NBC’s Today show.

and if you didn’t see it, you didn’t get a chance to jump on the best deal and biggest discount I’ve ever offered anyone on any jewelry I’ve ever made.

so to make sure all of my longtime fans, friends, clients and email subscribers could get the same deal, i’m opening up the same offer today to everyone who likes my work, whether you’ve been supporting me for years with your good energy and enthusiasm (you know who you are!) or if you just discovered me and didn’t get your order in before Jill’s offer expired.

if you’re already on my list, check your email this evening (April 3) for a new discount code just for friends and fans and the link to use it on.

if you’re not on my list, please watch the video to see the offer and get the URL where you can sign up for this special deal. don’t worry, I *hate* spam and only email my friends and fans a few times a year, and only when I’ve got something good for you like this–

enjoy!

the kids and I went across the way to watch it live last week at our neighbors and record this homemade clip to post here- quite a kick to see your own stuff on national TV! John edited in the closeups of the jewelry from my new gorgeous catalog pictures courtesy of Pittsburgh photographer Ed Rombout.

got questions? click ‘contact’ in the menu above and let me know directly. as always, I’m happy to help you out!

catch my trinkets on the Today Show tomorrow!

well honestly, i never imagined I would be sharing a “press release” with you all, but this is a rather unusual situation. tomorrow morning, tuesday march 27th, my little line of hand hammered sterling silver trinkets are going to be featured on the Today Show on NBC in the “Steals and Deals” segment.

for real…

(so if you know how to forge sterling, get yourself over here, I am gonna need some help!!!)

but seriously, this is an amazing deal (especially with the current price of sterling). these little trinkets (peace signs, om symbols, little wishbones and all 12 zodiac signs) are really dear to my heart. I forge them as a testament to the power that lies within all of us, to share, to rejoice, to quietly roar… so enjoy this deal and take advantage of it while it lasts!

i also had some new photos of the trinkets taken by awesome Pittsburgh photographer Ed Rombout, check out the new peace sign, press release below.

small sterling silver peace sign on tan rawhide

FOR IMMEDIATE RELEASE

Metalsmith Offers Huge One Time Jewelry Discount on NBC’s Today Show

New York, NY – March 23, 2012 Known to her fans for one of a kind custom and limited release jewelry designs, metalsmith Heather Reilly is doing something different next week, and doing it in a big way.

On Tuesday March 27, Ms. Reilly’s line of hand forged “trinket” pendants will be featured on the weekly “Steals and Deals” segment of the The Today Show on NBC hosted by Jill Martin, where unique products are offered at a 75%-95% discount from retail for 24 hours only.

“I haven’t done any real wholesale jewelry since leaving The Sundance Catalog in 2002, and I only offer small discounts on these pieces to past clients, email subscribers & my Facebook fans,” says Ms. Reilly, “but after hearing about Jill’s enthusiasm for the trinkets, I thought, why not? I don’t know anyone who wouldn’t appreciate that kind of deal these days.”

The “trinkets” offered on the segment are all forged in solid sterling silver, which Ms. Reilly points out, “is pricing at an all time high right now, like most other precious metals. So I feel really good about hooking people up.”

Fifteen different designs will be available, including the wishbone, peace sign and ohm pendants that have been best sellers for her for years. The other twelve represent the traditional symbols of the zodiac, a new line Ms. Reilly just introduced at the end of 2011.

“I’ve always been interested in icons, symbols and alchemy, so after a couple of custom requests, it seemed a natural to make a birth sign for everyone. Since only my fans have seen them so far, I look forward to sharing them with so many new people at such a great price.”

Trained as a blacksmith’s apprentice, Heather Reilly is a metalsmith and jewelry designer whose work is available exclusively online at https://heather-reilly.com. Tune in to NBC’s Today Show Tuesday, March 27, 2012 at 9.15 am in your time zone for your chance at this special deal.

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For more information, please contact Heather Reilly at 619.232.5999 or visit https://heather-reilly.com for her bio, videos, and portfolio of handforged custom jewelry. For more on Jill Martin’s Steals and Deals, please visit http://www.facebook.com/TodayShowStealsAndDeals.